As part of the The Colony Networking Group’s ‘Business Protection Essentials’ programme, EML has been invited to speak on social media in the workplace and will be considering the question ‘Social Media: Marketing Miracle or Management Minefield?’.

As an employer engaging in business-related social media, there is often a fine line between business and personal use, with far-reaching implications if a code of conduct is not established at the outset and usage is not monitored. Whilst it’s commonly accepted that social media is a marketing must, employers don’t always consider these implications and so we will explore what these are and advise on the preventative and remedial action that can be taken in this regard.

At EML, we’ve already blogged on this area of employment law on several occasions as follows:

 

 

We’ve also produced related factsheet, which can be downloaded here.

Adelle Hutton, HR Consultant at EML, comments…

 

“The rise of social media use in the workplace has been phenomenal in the past few years and has caught many employers off guard when it comes to the management of associated employment issues. I’m really looking forward to finding out more about the group members’ workplace experiences in this regard, running through some of the scenarios I’ve helped employers deal with and giving some general guidance on steps that can be taken to minimise exposure to related litigation.”    

 

EML assists employers by providing extensive and informed employment law advice, including robus policies and procedures around the use of social media in the workplace. Contact us now to find out more.